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How To Choose WIne Gift Baskets For The Wine Enthusiasts On Your Gift List


On any birthday, holiday, anniversary, or other special event, a gift basket will please even the fussiest recipient. Many of us have a passion for foods, wines, and all things chocolate! With that in mind, wouldn't a wine and food gift basket be perfect for your gift giving needs?

Creating a wine basket over the Internet is not only time saving for you, but it is an excellent way to really personalize the basket. There are many unique spins that can be taken on a gift basket.

Some may feel that a gift chosen online is impersonal. This is not necessarily true. Prices and selections are vastly improved when shopping online, so it is far easier to find a gem of a product that may not be available in your area. Having a wider selection is actually better, as it virtually guarantees that your gift will be one of a kind.

Start by choosing a basket that will suit the taste of the gift recipient. If your friend or family member has a Mediterranean style kitchen, choose a basket in rich earth tones of brownish-red and aqua blues. For country kitchens, opt for a wicker basket. Modern kitchens with stainless steel appliances will look even better with a teak basket. The possibilities are endless.

The contents of the gift basket are also full of possibilities. If the wine connoisseur, you can choose one style of wine, say a Shiraz, and then select a number of Shiraz's from different vineyards. This is an appropriate gift for the wine lover who enjoys picking out the different tones and bouquets found in any variety of wine.

A beginning enthusiast will appreciate a basket with a few varieties of wines so that he or she can start narrowing down his or her favorite styles. You can add some wine glasses, wine charms, and a bottle stopper, as these are items a beginner may not already have on hand.

If you have a local vineyard, they often can put together a unique basket for you. Typical vineyards offer wines with personalized labels, locally produced jellies, handmade chocolate truffles, local cheeses, and even some area breads and crackers. A gift basket from local products can be a real kick for someone from out of town.

Wine is excellent with cheese and crackers. You can look into adding gourmet cheese products, some unique crackers, and other goodies. A great tip is to purchase things you know the gift recipient often refuses to purchase because he or she feels they are too extravagant. The items that a person most desires are always the ones he or she cannot afford.

No matter what a person's tastes may be, they will be thrilled with a wine and food basket. It's a thought that truly comes from the heart.

Gregg Hall is an author living in Navarre Beach, Florida. Find more about this as well as wine gift baskets at www.bottledlovemessage.com



A Short Muscat Grape Summary

Wine Racks?Bring A New Focal Point To Your Kitchen


Classic wine racks just appear to be those forgotten furnishings of the kitchen area. Many of us tend to make do by simply storing the bottles of wine...


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Recommended Muscat Grape Items

The FTD Fruit Basket - Deluxe


The gift of fruit is a great way to tell someone you are thinking of them or to celebrate a special event. A handled basket is filled with the day's freshest fruit and finished with a ribbon. Fruit selections will vary. C40-3536D


Price: 61.99 USD




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Successful Public Relations for Wineries: Part 1



Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing on amuse bouche eagerly prepared by three-star chefs. Truth is, the wine business is tougher than road kill and more confusing than the third Matrix movie.


Gone are the days when Dr. Howard, Dr. Fine and Dr. Howard could plant 10 acres of whatever-the-nursery-gave-them on the family spread, make a few hundred cases of "winemakers reserve" and have restaurants, retailers and rabid collectors lining up for allocations. Nowadays, the competition for the consumer's short attention span is as intense as an over-extracted, old vine, Petite Sirah from a low yielding, mountain vineyard. Wineries are screaming "Look at me! Look at me!" Customers are rolling their eyes and stifling yawns. They're also patting their heads and rubbing their stomachs, but that's another story.


So how's a winery supposed to succeed in today's globally warmed business climate. Making great wines is a good start. A fistful of 94's from the top wine publications puts a little giddy up in everybody's hitch. But even high scores are no guarantee for success if a winery doesn't have a solid public relations strategy to spread the word among gatekeepers and consumers.


What are the keys to a successful public relations strategy you ask? Good messaging and good communications. To thrive nowadays wineries must develop persuasive messaging that rings true with gatekeepers and consumers and effective communications programs to deliver that messaging to the various target audiences. One false step and you're back in Michigan picking up balls at the driving range.


So how does a winery go about developing their messaging and communications? Here are my Top 11 Requisites for a Successful PR Campaign:


1. Set Clear Goals


2. Identify Key Messaging Points


3. Create Support Materials that reflect Key Messaging Points


4. Write Storylines and Pitch Letter


5. Develop Media Database


6. Establish Samples Program


7. Monitor Editorial Calendars


8. Schedule Media Presentations & Tours


9. Disseminate Articles and Mentions to Trade and Consumers


10. Continually Develop New Hooks and Storylines


11. Be Different



Over the next few months we will explore each of these bullet points in a way that they have never been explored before. When finished you will know everything there is to know about designing and implementing a successful PR campaign for your winery.



About the Author


Mike Lynch is a founding partner of Big Bang Communications, a PR/marketing company devoted to the wine industry. His articles and short stories have appeared in Wine & Spirits, Wine Enthusiast, and Wine Spectator. Mike also co-authored the LynchBob cartoons with famed illustrator/designer Bob Johnson. He can be reached at mike@bigbangcommunications.com.

Short Review on Wine Shop

Vintage Wine with "President" Value


Who can appreciate the good things in life and the taste of a good wine better than a Frenchman? And from all the Frenchmen, Mr Chirac proved to be a ...


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Wine Shop Items For Viewing

The FTD Fond Farewell Standing Spray - Deluxe


Share their grief with this distinctive display. The colorful arrangement includes orange gerbera daisies, red carnations, yellow roses, blue belladonna delphinium and more. Delivered with an easel, this spray is appropriate to send to a funeral home or S11-3444D


Price: 129.99 USD




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