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10:56 AM

Saturday October 25, 2008 - Wine Advertisement

Another Great Wine Advertisement Article

Riedel Wineglasses: The Science Inside


For many former students, science was a class where it was hard to get excited. All the talk of human cells, the lectures on atoms, and the discovery that a hypothesis is not a huge, plant-eating African mammal was enough to make someone want to stick their head inside a Bunsen burner. While it may have been a boring subject in youth, in adulthood the science of wine is particularly interesting, making even those of us who hated everything from anatomy to zoology willing to raise our test tubes in a toast.



There are many scientific avenues of wine. From climate to fermentation, from the way wine is stored to the way is it sipped, science is behind nearly every aspect of wine, placing an arm around each grape and urging it forward. One aspect of wine where science is particularly interesting is the area of wineglasses, specifically Riedel wineglasses. It was the Riedel Company that first took the wine glass and made it both a form of science and a form of art.



Claus Riedel lived, worked, and invented by the belief that wine can be emphasized by the shape and design of a glass. With this belief, he set out to invent a line of wine glasses that would unite the wine's personality, its aroma, its taste, and its visual appeal. An avid wine drinker only need to drink out of a Riedel wineglass once to discover that Claus succeeded in his pursuit: he successfully designed wine glasses that would accentuate the best parts of the various types of wine. While it's obvious that his conquest was successful, the reasons why it was successful, the reasons why his way of thinking worked, aren't as clear. For these answers, we turn where all things unclear turn: towards science.



As we all know, there are five senses that drive the human perception: sight, hearing, smell, taste, and touch. When it comes to wine, the sense of smell is as important as the sense of taste. It is with this sense that Claus Riedel began, beating the competition by a nose and so much more.



The sense of smell and the sense of taste in humans and many mammals go hand in hand, the way we smell dictates how we taste. This is because the sense of smell and the sense of taste both have a role in how the brain perceives flavor. This is why a person's sense of taste is hindered when they are plagued with a stuffy nose. While we have five taste sensations - sweetness, sourness, bitterness, saltiness, and umani (a Japanese word that means "Savory" or "Meaty") - we have roughly a thousand genes geared towards odor perception. Because of this, the aroma of the wine - its intensity and its quality - can change the taste of it.



With this knowledge, Claus Riedel began designing glasses with bowls of different shapes. These shapes sent the wine flowing to the tongue while trapping the wine's aroma in a glass, directing them towards the nose.



Wine begins to evaporate when it is poured, quickly filling the glasses with flavorful levels of aroma. The rate at which aroma fills the glass depends on the density and heaviness of the wine. While the lightest vapors rise to the top, the heavier ones remain at the bottom. With this knowledge, Claus Riedel was able to make wine glasses geared towards the aromas and odors of all the different grapes.



Claus realized that the shape of the glass, while dictating emission of aroma, also dictates how a person positions their head while drinking, ultimately altering the way the wine flows into their mouth. Because drinkers of wine all drink with the goal of not spilling a single drop, they willing alter the position in which they sip. Where wide, open glasses force a drinker to lower their head, narrowly designed glasses force a drinker to tilt their head back. This delivers the wine to different zones of the tongue, resulting in the brain perceiving different flavors. The volume of the glass, the diameter of its rim, the thickness of the crystal, and the finish also all play a role in the roll of the wine onto the tongue.



The rim, in particular, controls the flow of wine, with certain rims possessing an open waterway and others building a bit of a damn. A cut rim, for example, allows the wine to flow onto the tongue in a smooth, consistent manner. A rolled rim, conversely, slows the flow of wine, causing acidity and tartness to be enhanced.



In order for this process to work successfully, Claus also maintained that perfect wine glasses needed to be clear, undecorated, thin-walled, polished, shaped like an egg, and made of crystal. In other words, perfect wineglasses needed to be Riedels.

Jennifer Jordan is the senior editor at href="http://www.savoreachglass.com">http://www.savoreachglass.com. With a vast knowledge of wine etiquette, she writes articles on everything from how to hold a glass of wine to how to hold your hair back after too many glasses. Ultimately, she writes her articles with the intention that readers will remember wine is fun and each glass of anything fun should always be savored.



A Short Wine Advertisement Summary

Riedel Wineglasses: The Science Inside


For many former students, science was a class where it was hard to get excited. All the talk of human cells, the lectures on atoms, and the discovery ...


Click Here to Read More About Wine ...

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Wine Advertisement in the news

Future of NZ wine: industry report (Scoop.co.nz)

Thu, 23 Oct 08 18:01:44 -0700
Maintaining a precious ‘imbalance’ between global supply and demand is vital for maximising the long-term profitability of New Zealand’s wine industry, according to a recently-released industry report.

Outlet stores give wine customers a place to shop closer to home (Pittsburgh Post-Gazette)

Thu, 23 Oct 08 04:18:34 -0700
With the start of the holiday shopping season just weeks away, wine lovers can have a variety to choose from right in their back yard.

Imported wine buyers say 'cheers' with new brands (rediff.com)

Wed, 22 Oct 08 21:09:58 -0700
The total wine market in the country consists of 1.2 million cases, according to an industry estimate, of which the imported wine segment is a mere 22,000 cases or 20 per cent. Champagne Indage -- one of the biggest domestic players and producers of domestic wine under the Chateau Indage umbrella -- recently launched Indage Vineyards to bring in contemporary and new range of wines from across ...

Wine Find: 2004 Ravens Run Red (Baltimore Sun)

Wed, 22 Oct 08 04:58:24 -0700
Wine Find This wine from Tamayo Family Vineyards is a special label for this football-crazy market and thus something of a gimmick. If only all gimmicks tasted so good. It's a full-bodied dry red wine that is so jampacked with fruit it gives the impression of sweetness without the syrup. A blend of zinfandel, syrah and cabernet sauvignon, it offers layers of black-cherry, blackberry, ...

Olives, apple cider, organic peas, wines and more

Fri, 17 Oct 08 06:33:25 -0700
The very first Elgin Valley Market tomorrow is set to be a feast - for the eyes and the stomach. Here’s is the list of all the stall holders joining us tomorrow, from 09:00 to 14:00:

The Stock Market

Thu, 16 Oct 08 08:37:22 -0700
I usually do not write about the financial markets, because my forte is Art, food and wine. But because of the current financial situation in the global market, I felt compelled to write on this subject, because what I am about to reveal can assist many of you honest,


Vintage Wine

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4:40 AM

2008 - Wine Class

A Featured Wine Class Article

Wine Storage - The Major Considerations For Proper Wine Storage Are Temperature, Humidty And Darknes


After visiting the wine tasting country in California, many wine
lovers want to extend the experience by taking large quantities
of wine home. The problem is finding the ideal place for wine
storage.

Wine-tasting is a California past time. You can spend months if not
years visiting the tasting rooms of beautifully appointed wineries
in this state of California. The wine tours take you to elaborate
landscaped vineyards where you can experience the age-old tradition
of wine making.

The winery tours are fun and very informative. The winery tours give
the visitor a chance to see all the steps that are involved in
winemaking. The smells, the taste, even the sounds of the stirring
of a tank of wine become part of the total wine tasting experience.

Once you experience the art of wine tasting in its purest form, you
have an life long appreciation and love for the art of wine making.
You understand the ways that wine must be experienced, the smell,
the impact that wine has on all your senses.

At the end of the tours the wine can be purchased in bulk so that the experience can be transported to your home. The prices are competitive. Some of the wines can only be purchased at the winery.

If there is a wine that you particularly like, it is best to stock
up until the next tour. When the wines are delivered to your door,
you need to create the perfect environment for wine storage.

Of course a wine cellar is the ideal place to store wine but not many
homes come with this extravagance. However, the basement of most homes can accommodate the storage of wine. A basement
can be configured to keep the wine safe and aging gracefully.

The major considerations for proper wine storage are:

Temperature - The ideal storage temperature is 55-65 degrees F.
The basement is usually cool and this slows down the aging process.
High temperatures speed the aging process. The temperature should
remain constant.

Humidity - Humidity levels should be around 80%. If the humidity
level is higher mold can become a problem. Too little humidity can
cause evaporation exposing the wine to oxygen.

Darkness - Darkness gives wine the time it requires to age
Wine is a living breathing item. Wine ages the way people age.
Wine needs to breathe. Wine has different personalities.
All wines have different requirements in order to reach their
optimum taste. Some wines do not need to age. Fine wine tastes
better with age but can increase in value over time.
Some wines can be served while they are still young while others
need a specific time frame to reach maturity.

Using your basement for wine storage is as convenient as it
is economical. using some creative ideas you can transform the
dark moist environment of the basement into the perfect place for
wine storage. The basement already has the basic elements for
storing wine. Your fine wines require a home where the wine
grows to maturity to provide you an incredible taste experience.

For more wine storage tips please visit WineStorageSuperGuide.info where you will find information and wine related resources on wine storage systems, wine storage racks, wine storage coolers, wine storage cabinets and proper wine storage temperatures.



A synopsis on Wine Class.

Wine Storage - The Major Considerations For Proper Wine Storage Are Temperature, Humidty And Darknes


After visiting the wine tasting country in California, many wine
lovers want to extend the experience by taking large quantities
of wine home. The...


Click Here to Read More About Wine ...

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Wine's inFrequently Asked Questions

Tue, 11 Mar 08 20:56:17 -0700
A winemaker answers the goofy and/or interesting questions that people type into Google. Sometimes, people type bizarre Google queries."Why don't some people have vineyards?" "What type of class do I use for different wines?" "Does French McDonald's sell wine?"

Wines, baskets, and gifts -- oh my!

Tue, 11 Mar 08 09:55:18 -0700
The Wines and More! site has a great selection of wine, beer, and food-related gifts for all occasions. From baskets to samplers and even flowers, this site has a little of everything for the discerning palate. Check it out the next time you want to send a touch of class to someone!

Wine Room Decor

Fri, 07 Mar 08 12:24:03 -0800
A nicely decorated wine room can be your best place to relax at home. The smell of the delicious wine in a tastefully done-up room is enough to drive off even the most stubborn headaches. Investing a good amount of money right now in decorating a wine cellar will go a long way in getting you a room that will add class to your fine collection.

America's Up-and-Coming Food Capitals (Forbes)

Fri, 24 Oct 08 15:47:23 -0700
New York, Chicago and L.A. still reign, but smaller cities are making their marks on the food world.

UConn-Cincinnati rail (Connecticut Post)

Fri, 24 Oct 08 15:43:15 -0700
Cincinnati at UConn WHEN -- Today, noon WHERE -- Rentschler Field, East Hartford (40,000) ON THE AIR -- MyTV9 (WCTX-59), SNY; WTIC-AM 1080, WINE-AM 940, WPUT-AM 1510 LINE -- Cincinnati by 1 RECORDS

Salt makers try to get a buzz going (The Japan Times)

Fri, 24 Oct 08 14:08:57 -0700
NAHA, Okinawa Pref. — Masuya, a specialty salt store here, employs a "salt sommelier." "This salt here is for preparing meat for cooking," the apron-clad woman said as she greets customers. "Salt with an acidic taste matches tempura." Read the full story

Report: Texas Wine Month (Final)

Fri, 24 Oct 08 08:50:32 -0700
Our cute cute wine chick Lisa (and author of the upcoming book Wine Girl) is back with the final installment on Texas Wine Month. Alas, October is almost over (how did that happen?). Lisa’s got quotes from winemakers and all kinds of good info. It’s been fun. Jump for the whole report. Well, Dishers, my favorite month of the year is almost over…and you know I’ve already started counting the days ‘til next October! I’ve had so much fun exploring Texas wine with you over the past few weeks (cl


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